prochain rdv
Slide awards

M.A.D.E. Awards the talent developer

162 innovations

89 participants

30 Nominees

6 laureates

Stay tuned, more details soon!

Slide pourquoi y participer

Well-rounded conferences provide a new perspective on the market. Watch the videos!

Entretiens et controverses


Great success this year!

M.A.D.E. was an unqualified success, with nearly 4,000 visitors – including 80% of decision-makers – on the 19th and 20th of March! The exhibition managed to attract most of the distribution channels. This year’s event was dedicated to “Phygital Food & Life: where I want, when I want, how I want!” and M.A.D.E.’s 400 exhibitors did a great job showcasing the food of the future.
Press release NEXT EDITION
17-18 MARS 2020

Exhibitor testimonials :

  • “Qualified meetings on various topics” Pleurette
  • “High-quality visitors and a two-day exhibition: the ideal combination” CIPAL
  • “Very interesting post-exhibition contacts!” IDMER
The numbers
Nearly 4 000
visitors, including 80% of decision-makers!
1/3 of exhibitors
entered a new product in the M.A.D.E. Awards competition.
38 start-ups
3x more than in 2018
75% of visitors
who attended with a project in mind found what they needed to move forward at the exhibition
Plateau TV

TV studio

What will the future be made of? What changes will the digital revolution bring to the food sector – from the field to the plate, from the seed to the stomach? What impact will it have on our food, on access to food, on consumer behaviour? How will it fit in with sustainable development? ... We heard from experts in M.A.D.E.’s TV studio. Watch the videos of the various speakers:

See the videos of the interventions

Innovations Tour

M.A.D.E.’s Innovation Tours analysed a selection of innovations that specifically respond to the two main needs at the moment: new mobility and new consumption.

To know more about it
Innovations Tour
Cuisine du M.A.D.E.

M.A.D.E. kitchen

Sylvain Guillemot and Didier Lemperiere used the six M.A.D.E. Award winning products in original recipes. Alongside them, Alexandra Beauvais, a well-being chef who specialises in healthy food, offered 100% natural gluten-free culinary delights.

More details

Phygital Room

In the Phygital Room, Production, Retail, and Foodservice managers discovered start-ups presenting staged and contextualised solutions that are already deployed or emerging.

Click here for more information
Phygital Room
Allée des découvertes

Walk of Fame

M.A.D.E.’s Walk of Fame greeted visitors at the exhibition’s entrance! Innovation, trends, best of ... The exhibitors’ flagship products were presented by sector: snacking, organic, vegan ...

Relive the Walk of Fame

M.A.D.E. Awards

Simple recipes, naturalness, flavour, well-being, connected experiences ... these innovations reflect the new expectations of consumers on topics ranging from clean label to convenience, originality, pleasure, and health. The event demonstrates that plant-based, local, and sustainable products can also be both delicious and convenient.

Read more
M.A.D.E. Awards

Retailer strategy

Albert Heijn is testing a refrigerated vending machine that is intended for the sale of products like salads, freshly prepared ready meals, and recipes from the Allerhande box....

Retailer strategy

Salon M.A.D.E. 2019 : le premier salon sans gaspillage alimentaire grâce à Too Good To Go et Areas

All the news